Mapping The Potential Media Release

Mapping The Potential Media Release

Media Release
12.01AM, MONDAY 23 MARCH 2020

Tailoring innovation and investment to tackle persistent disadvantage

People across Australia are experiencing persistent disadvantage but are being forgotten because of
the fallacy of average levels of advantage, a new Catholic Social Services Australia report has

Mapping the Potential, a partnership between CSSA, 21 of its members and the Australian National
University’s Centre for Social Research Methods, goes beyond the usual analysis of advantage and

“Countless studies have been carried out that look at the important issue of economic disadvantage,
but that only tells part of the story,” said CSSA chief executive officer Ursula Stephens.

“Mapping the Potential goes further, investigating economic realities alongside educational, health
and social advantage or disadvantage. What we found is that persistent disadvantage is present in
almost all federal electorates.”

Dr Stephens said the research, guided by the practical experience of social service agencies as well as
research experts and academics, revealed that “behind the average we find that persistent
disadvantage is everywhere – in our cities, towns and regional areas”.

Dr Stephens said the decision to report disadvantage at the electorate level reduced the potential
for suburbs to be singled out for negative stereotyping, but also to demonstrate that perceptions
about the relative wealth of electorates were often wrong.“Even in what we consider to be the most affluent of electorates, we find people whose daily life isone of dealing with persistent disadvantage,” she said.

“Averages – in the community, in government policy, in our schools and elsewhere – can be used to
paper over the realities and allow governments and civil society to misunderstand the support that
communities need. That misunderstanding can turn disadvantage into persistent disadvantage.”
The research examines disadvantage that communities are currently facing, but importantly adds a
persistence element to disadvantage by including factors like long-term rent stress, poverty and
disability, as well as longer-term measures of health and education.

Peter Selwood, CEO of one of the country’s largest Catholic providers of social services in Centacare
Brisbane, said Mapping the Potential offers insights that will transform the way he and his
colleagues around the country undertake their work to support their local communities.
“These rich research findings about persistent disadvantage, its make-up and its location give service
providers the capacity to better innovate and invest to tackle the challenge of persistent
disadvantage in a much more tailored way – opening up opportunities so that all Australian
communities might reach their potential,” he said.

Said Dr Stephens: “Mapping the Potential is about potential more than it is about poverty, and about
modelling as much as it about measuring. Our research addresses the underlying drivers of
disadvantage, providing rich information about the diversity and locality of that disadvantage and
assessing if and how it has persisted in communities.

“Mapping the Potential is nation-building, increasing the capacity of service providers to drive
Australia’s effort to impact the prosperity and potential of individuals and their communities.
“As a nation, we must do this – to drive towards a society that reflects and supports the dignity,
equality and participation of all people.”

The Report can be found at:

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